Summer is peak season for construction, with warmer weather and longer days allowing for more outdoor projects and increased customer demand. But with the surge in activity comes greater competition which makes it critical for construction companies to run smart, seasonal marketing campaigns that stand out. Whether you’re a home remodeler, general contractor, roofer, or concrete specialist, this summer is your opportunity to build momentum and brand recognition that lasts into the fall and beyond.

Here are five effective summer marketing campaigns for construction companies and how to execute them using modern tactics like video, drone footage, and social media.

1. Before-and-After Project Showcases

There’s nothing more compelling than a dramatic transformation and construction companies are perfectly positioned to show off their impact with before-and-after visuals.

Why It Works:

  • Builds trust: Customers want proof of your capabilities. A side-by-side comparison of what a space looked like before and after your work provides powerful evidence of quality.

  • Tells a story: Highlighting the journey from outdated to updated or damaged to restored adds emotion and context.

  • Creates reusable content: These visuals can be used in ads, brochures, landing pages, and social media posts.

How to Execute:

  • Take high-resolution photos or video footage at the beginning and end of each project.

  • Use simple editing tools like Canva, CapCut, or InShot to create side-by-side comparisons or time-lapse videos.

  • Post your before-and-after content on Instagram, Facebook, LinkedIn, and your website.

  • Add a brief testimonial from the client for added credibility.

  • Bonus: Include drone footage to showcase roof, landscape, or structural work from an elevated view.

2. Summer Free Estimate Giveaways

Everyone loves a deal especially during home improvement season. A well-structured free estimate or consultation campaign not only drives inquiries but gives your sales team a warm opening to convert leads into paying customers.

Why It Works:

  • Encourages action: Homeowners considering projects are more likely to engage if there’s no risk or upfront commitment.

  • Creates urgency: Tie your free estimate promotion to a limited time (e.g., “book by July 31st”) to prompt immediate response.

  • Boosts local visibility: Offer the deal through Facebook and Instagram ads, Nextdoor, and Google Business Profile updates to target specific zip codes.

How to Execute:

  • Promote your free estimate offer through:

    • Email newsletters

    • Local social media groups

    • Yard signage or flyers

    • Website banners or landing pages

  • Use a form to collect basic info (name, address, project type) to qualify leads.

  • Follow up quickly with personalized responses or phone calls.

3. Customer Referral Bonus Program

Word-of-mouth is one of the most powerful marketing tools in the construction industry. Turning satisfied clients into promoters can generate high-quality leads without a large advertising budget.

Why It Works:

  • Builds loyalty: Previous clients feel valued when you reward them for helping your business grow.

  • High trust: Referrals are more likely to convert because they come from a trusted source.

  • Simple to run: You don’t need fancy tech, just clear communication and follow-through.

How to Execute:

  • Offer a tangible reward (e.g., $100 Visa gift card, $250 credit on a future job, free power washing) for every successful referral.

  • Create a simple page on your website where people can submit referrals.

  • Send a follow-up email to past clients outlining the program.

  • Feature a “Customer of the Month” or “Top Referrer” on your social channels to build community and visibility.

  • Make sure to track and acknowledge every referral promptly.

4. Drone and Video Marketing Campaigns

Drone footage and video marketing bring a professional edge to your construction company’s branding especially during the busy summer season when visual progress is happening fast.

Why It Works:

  • Captures attention: Aerial views of job sites are unique, dynamic, and engaging.

  • Shows scale: For large residential, commercial, or new construction projects, drone footage can capture the full scope of the job.

  • Enhances your digital presence: Videos perform well on social platforms, websites, and YouTube.

How to Execute:

  • Hire a licensed drone operator or invest in your own drone (ensure FAA compliance).

  • Capture key stages of active projects: site prep, framing, installation, and final touches.

  • Edit short highlight videos for:

    • Instagram Reels

    • Facebook Stories

    • LinkedIn posts

    • YouTube Shorts

  • Add captions and your logo to each video.

  • Share clips in email campaigns and proposals to impress potential clients.

5. Social Media Summer Series

Creating a dedicated summer content series on social media helps you stay top-of-mind with your audience and keeps your brand active during peak months.

Why It Works:

  • Builds engagement: Regular, consistent content keeps followers informed and interested.

  • Educates your audience: You can share tips, how-tos, or behind-the-scenes looks that establish you as an expert.

  • Humanizes your brand: Featuring your crew or company culture builds relatability and trust.

How to Execute:

  • Choose a theme and post 1–3 times per week. Examples:

    • “Tool Talk Tuesdays” – highlight a different tool or technique

    • “Finish Fridays” – show off completed projects

    • “Crew Spotlight” – introduce team members

  • Use high-quality visuals and short captions.

  • Incorporate hashtags like #SummerBuilds, #ContractorLife, or #[YourCity]Construction.

  • Engage with followers by asking questions or running polls (e.g., “Which siding color would you choose?”).

Final Thoughts

Summer is more than just a busy time on the job site. It’s also your best opportunity to strengthen your construction company’s brand, attract new clients, and generate referrals. By combining visually compelling content like before-and-after galleries and drone videos with promotional campaigns like giveaways and referral bonuses, you can increase visibility and grow your pipeline heading into the fall.

With the right marketing strategy and consistent execution, your construction business can do more than just keep up with summer demand. It can thrive.

Need help planning your summer marketing strategy?

Kartchner Group can help you create content, design custom promotions, and optimize your digital presence to reach more homeowners. Let’s build something together!