Whether you’re looking to strengthen your current brand or build a new one from the ground up, we can develop a plan tailored to your needs and goals.
Your brand is your calling card. It represents what you stand for and what your clients, partners, and employees can expect when working with you. We’ll delve into your company to learn what makes your company and your employees tick, and develop a strategy that conveys your purpose and beliefs to the world (or your target audience).
Why is branding important to your trade business?
You have worked hard to build your company’s reputation and build relationships with your customers. Now’s the time to align your physical brand with an online brand. Your online brand is just as important as your office and in person reputation – it lets potential customers, business partners and employees get to know your company and allows you to build relationships and credibility before you meet in-person. When people are looking for jobs or services in today’s digital world, they start by researching service providers online before making physical contact. In fact, it has been estimated that more than 80% of people search for a job or service online first. Don’t miss out on your chance to make a great first impression!
We need to know the who, what, where, when, and how of your business to be able to tell your story – so we’ll dig deep into all the details with you.
We’ll construct a brand strategy that will represent your underlying purpose and beliefs – this will become the foundation for all of your communications.
We will help to illustrate your brand visually and verbally by creating images, taglines, and other messaging that represent who you are, what you do, and what you believe – and differentiate you from the competition.
We will demonstrate your company culture to give potential partners and employees a glimpse into what it’s like to work with and at your company.
We’ll develop a unique design style that conveys your brand across all mediums.
We will demonstrate your experience and expertise, and tell your story through compelling design and content that creates lasting impressions and drives engagement.
A web presence is a must in today’s digital world – it’s a digital salesperson that is on call 24/7. Your website is often the first line of communication with prospective customers, partners, and employees – it is the start of the conversation between you and your audience.
Why is a website important to your trade business?
Your website is like having a world-wide office for your company with a 24/7 salesperson on duty. It is a virtual “headquarters” where potential customers, business partners, and employees can get a feel for your business and determine if they want to do business with you.
At the very least, it is a place where your customers can get accurate contact information (phone, address) and directions to your “home office.” When taken a step further, it can help to build credibility for your business. Finally, it can be a powerful lead generation tool that leads to business growth, increased revenue, and employee recruitment.
An added bonus of a company website is the opportunity to promote your voice. You can share your views and further a cause through your website. For example, maybe you want to encourage young people to consider careers in the trades. Your website can promote your cause – whatever it may be.
Design and Development
We can build your website from the ground up or revitalize your current web presence.
Maintenance
Whether we built your website or not, we can maintain your site
SEO Optimization
Our experts will develop a content strategy that makes your website easy to find by users and search engines alike.
It is said that a picture is worth a thousand words – in today’s digital world, there is no better way to convey your message than visually through photography, video, and graphics.
Why is visual storytelling important to your trade business?
The way people – especially anyone under 40 – consume information has changed dramatically over the past decade. Millennials and younger have embraced visual content, particularly video, photography, and graphics as their go-to source for information. When trying to get to know your company, these potential customers and employees will search for you on online platforms where you will have the chance to show them who you are with a video or other visual content such as photographs. If you’re not telling your story visually, you’re missing out on generations of potential customers and employees!
We work as if we are your internal marketing department. From strategy development to planning and executing a marketing plan and assessing its impact, you’ll have all of the benefits of a full in-house marketing team without the salaries!
How a Marketing Agency can make a difference to your trade business.
The competition for work/contracts and skilled workers is stiff in the trades. To maintain or grow your revenue, you need to keep a steady flow of customers and have the skilled workforce to provide the services you offer. If you’re not marketing your business, you are missing out on a world of opportunity.
Partnering with a Marketing Agency like Kartchner Group allows you to develop and implement a marketing plan that produces results without the hassle or expense of hiring a marketing team. You continue to do what you do best – run your business – and leave the marketing to us!
But not any Marketing Agency will do – especially when it comes to marketing the trades. You need a partner that understands your business; a long-term partner that that will jump in and learn your business from top to bottom. We specialize in partnering with the trades and will become an extension of your staff. You’ll get an entire marketing team – including strategists, copywriters, designers, and more – working for your business.
Services Include:
Project Management
- Website maintenance and upgrades
- Blogs
- Social Media Posts
- Paid Advertising
- Public Relations
- Print Materials
Strategic Planning
- Research
- Strategy
- Execution
Results
- Improve and Clarify Company Culture
- Attract the Right Employees Through Storytelling
- Interview Questions and Procedures
- Employee Retainment
In today’s world, your business strategy needs to involve digital channels and tactics to reach your audience. If you’re looking to grow your business and your revenue stream, our business development services can help to identify new opportunities and drive customers to your business. We’ll support you every step of way – from research to strategy development to execution.
- Research
- Strategy
- Execution
How business development can help you grow your trade business.
Have more business than you can handle? Great! If not, our Business Development services can help. This additional “a-la-carte” service is a great option if you are looking to grow your customer base or attract new business partners and qualified employees.
We will help you identify potential customers and develop a lead generation strategy to attract interested prospects to your business. Our strategy may include outbound tactics (email marketing, direct mail, advertising) and/or inbound tactics (social media, SEO-optimized websites) based on your target audience and your goals.
Happy employees equal productive employees. An environment which supports and nurtures workers can be the key to attracting – and keeping – good employees. We’ll help you demonstrate what it’s like to work for your company, bringing to life to the values, traditions, beliefs, behaviors, and attitudes that form the personality of your workplace.
How can marketing help you find qualified employees for your trade business?
Finding skilled workers for your trade business is getting harder by the day. The trades have seen a shortage of new workers for years. If you need to attract new, qualified employees to your trade business, you can take advantage of our Employee Recruitment service. This additional “a-la-carte” service involves strategic targeting to identify your ideal job candidates and storytelling to attract them to your company. We will showcase your company culture to show potential employees why they should want to work for you – and attract employees that will fit with you!
We are also passionate about inspiring people to work in the trades. We will demonstrate why the trades are important and how steady, well-paying careers are built in the trades in order to inspire young people to consider blue collar work.