Marketing to Attract Employees: Engaging a New Generation of Tradesmen
The biggest obstacle construction companies or others in the trades face today has nothing to do with finding work. On the contrary, many blue collar businesses have more work than they can handle. What they don’t have is employees to do the work. The blue collar sector in [...]
The Top 5 Digital Marketing Strategies for Construction Companies
To compete and succeed in the highly competitive construction industry, today’s construction companies – whether they are selling to other businesses (B2B) or to consumers (B2C) - need to bring their marketing into the digital age, developing strategic marketing plans that attract and engage both customers and job [...]
Harnessing the Power of Visual Communications: Photography and Video
In today’s digital world, it is not enough for brands to just tell their stories. With the amount of content being shared online via websites and on the myriad of social media platforms, businesses of all sizes need to cut through the noise and capture attention immediately [...]