The Role of Content Marketing in Attracting Construction Talent
In the ever-evolving landscape of the construction industry, using content marketing to attract top construction talent has become increasingly challenging. With a growing skills gap and a competitive job market, construction companies must explore innovative strategies to engage potential candidates. By creating valuable and relevant content, construction companies [...]
Maximizing Social Media for Construction Marketing: A Comprehensive Guide
In today’s digital age, understanding and implementing the best practices for social media for construction marketing is crucial for businesses aiming to stand out. Social media offers unparalleled opportunities for construction companies to enhance their visibility, engage with their audience, generate leads, and recruit employees that fit their [...]
Your Marketing Concierge is now Kartchner Group!
Our name has changed, but our passion for championing the trades has not! We’ve recently changed our name from Your Marketing Concierge to Kartchner Group and have updated our brand identity to allow for the continued addition of services beyond traditional marketing agency offerings and to reflect our [...]
Marketing to Attract Employees: Engaging a New Generation of Tradesmen
The biggest obstacle construction companies or others in the trades face today has nothing to do with finding work. On the contrary, many blue collar businesses have more work than they can handle. What they don’t have is employees to do the work. The blue collar sector in [...]
The Top 5 Digital Marketing Strategies for Construction Companies
To compete and succeed in the highly competitive construction industry, today’s construction companies – whether they are selling to other businesses (B2B) or to consumers (B2C) - need to bring their marketing into the digital age, developing strategic marketing plans that attract and engage both customers and job [...]
Harnessing the Power of Visual Communications: Photography and Video
In today’s digital world, it is not enough for brands to just tell their stories. With the amount of content being shared online via websites and on the myriad of social media platforms, businesses of all sizes need to cut through the noise and capture attention immediately [...]